Campari is a legendary Italian aperitif created in 1860 by Gaspare Campari in Novara. Known for its vibrant red hue and bold bittersweet flavor, it’s crafted from a secret infusion of herbs, fruits, and spices. A staple in iconic cocktails like the Negroni and Americano, Campari embodies Italian sophistication and mixology heritage. Its versatility and striking profile make it a must-have for any bar.